Business - Marketing

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
 

Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
 

How Cool Brands Stay Hot: Branding to Generations Y and Z
 

It's Not How Good You Are, It's How Good You Want to Be
 

Marketing Analytics: A Practical Guide to Real Marketing Science
 

Paid Attention: Innovative Advertising for a Digital World
 

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
 

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
 

Social Selling: Techniques to Influence Buyers and Changemakers
 

TV Brand Builders, The: How to Win Audiences and Influence Viewers
 

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation