Business - Marketing

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

How Cool Brands Stay Hot: Branding to Generations Y and Z

It's Not How Good You Are, It's How Good You Want to Be

Marketing Analytics: A Practical Guide to Real Marketing Science

Paid Attention: Innovative Advertising for a Digital World

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence

Social Selling: Techniques to Influence Buyers and Changemakers

TV Brand Builders, The: How to Win Audiences and Influence Viewers

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation