Business - Marketing

Digital Branding: A complete step-by-step guide to strategy, tactics and measurement

How Cool Brands Stay Hot: Branding to Generations Y and Z

Marketing Analytics: A Practical Guide to Real Marketing Science

Paid Attention: Innovative Advertising for a Digital World

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence

Understanding Digital Marketing: Marketing strategies for engaging the digital generation

Understanding Social Media: How to Create a Plan for Your Business That Works