Business - Marketing

Best Digital Marketing Campaigns in the World II, The
 

How Cool Brands Stay Hot: Branding to Generations Y and Z
 

Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands
 

New Perspectives in Marketing by Word-of-Mouth
 

Paid Attention: Innovative Advertising for a Digital World
 

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
 

Services Marketing: People, Technology, Strategy
 

Understanding Digital Marketing
 

Understanding Social Media: How to Create a Plan for Your Business That Works