Business - Marketing

Best Digital Marketing Campaigns in the World II, The

How Cool Brands Stay Hot: Branding to Generations Y and Z

Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands

New Perspectives in Marketing by Word-of-Mouth

Paid Attention: Innovative Advertising for a Digital World

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Services Marketing: People, Technology, Strategy

Understanding Digital Marketing

Understanding Social Media: How to Create a Plan for Your Business That Works